Feed My City campaign helping people in need during coronavirus


NEW DELHI: Arrival of a food truck is the only bright spot in our lives now. We get scared if the truck is a few minutes late because this is the only source of food we get in the entire day, said a daily-wager in Mumbai while receiving his meal facilitated through the ‘Feed My City’ campaign.

After the Centre announced the nationwide lockdown, millions in India, who depend on their daily income, were rendered jobless and with no means to earn daily bread are now dependent on the food provided by the government or the NGOs.

In order to help such people, ‘Feed My City’ campaign was started with the aim of distributing 30 lakh or 3 million meals during the lockdown.

So far, the campaign has managed to reach out to daily wagers who used to pedal 30 km every day to collect garbage, women who used to peel 5-6 kilos of garlic for livelihood; people who are predominantly slum dwellers, migrant and non-migrant people who work as labourers, construction workers, maids etc. to feed their families.

“In Noida, we have distributed food across clusters which are actually villages. These clusters have locals and migrants, who largely work as maids, labourers, construction workers, auto drivers, farmers, electricians, artisans, etc,” said Ashu Agarwal, member executive council, Noida.

He added, “The biggest challenge is the lack of awareness in all of these clusters. They do not have an understanding of what the problem is, and how badly it can affect them, and others around them. Their best choice is to follow a heard mindset and respond to it.”

Several NGOs and government departments are assisting the campaign reach its target. In Hyderabad, Robinhood Army and T-SIG- Telangana Social Impact Group support the initiative while in Bangalore, the support is provided by the BBMP, police, rotary and Sukhibhava.

In addition to local police in Mumbai, MCGM, Rotary, Fellows for Teach for India, Robinhood Army, Salesian Fathers & Canossian sisters along with ex-students & volunteers, Aliff Foundation, doctors are supporting the cause.

In Noida, Noida CEO’s Office, PWD and other related departments, as well as the local police, are supporting the campaign.

“When I saw the plight of the people in slums close to my locality I had no doubt that I have to help. I am thankful for the collaboration with FeedMyMumbai. I would like to request all my brothers in faith to come forward and help. I believe Allah will bless and reward all those who serve their fellow beings,” said Asslam Shaikh,
Aliff Foundation.

“By leveraging my years spent in the food industry, I convinced one of our food partners to collaborate with us to help the needy. I feel proud to have done my small little bit in this hour of need,” said Satwik Reddy, Kitchen.

“It is a privilege to be a part of covid-19 helpdesk and to contribute to the humankind, with the current pandemic situation. I am glad to serve all the needy by joining hands with a few amazing like-minded people and calling ourselves as #covid19helpdesk,” said Appalaghe Ashwanth Kumar, COVID-19 Relief Helpdesk.

The campaign was started by serial tech entrepreneur K Ganesh, Prestige Estates CEO Venkat Narayana and consulting firm JLL’s executive MD Juggy Marwaha, to raise funds for the daily wagers.

All contributions from initiatives such as FeedMyBangalore, FeedMyHyderabad, FeedMyMumbai, FeedMyNoida, and FeedMyChennai, are being used to help the
KVN Foundation deliver freshly-cooked meals to those affected by the nationwide lockdown.

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